What is inclusive design?

Inclusive design ensures digital experiences are accessible and usable by people of all abilities and backgrounds.

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19 May

10.00am - 11.15 am BST

How Generative AI is Changing Candidate Behaviour in Arts & Culture Recruitment

Generative AI has changed how candidates search, filter and apply for roles in arts, culture and heritage. In this Masterclass, you'll learn how to write AI-ready job ads that attract and convert the best candidates and help you achieve your inclusion goals.

Why Design for Diversity?

Not using AI in your recruitment? Your candidates probably are.

Whether you've chosen to adopt AI in your recruitment practices or not, generative AI has radically changed how candidates search and apply for jobs. For arts, culture, and heritage organisations, this shift is creating both opportunity and risk: more applications, faster processes, but also less clarity, growing noise, and new challenges for inclusion.

In this practical Masterclass, Ceri Sunu, Founder and Lead Consultant at Brabble will walk through what is actually changing in candidate behaviour and what it means for how we write job ads, assess talent, and design fairer, more inclusive recruitment processes.

Why Design for Diversity?

Why this matters now

Candidates are increasingly using AI tools to:

Write CVs and applications
Interpret job descriptions
Apply to multiple roles at scale

At the same time, many organisations are still writing job ads for a process that assumes careful human reading and manual application. The result is a growing mismatch between how roles are written and how they are now being applied for, which is leading to:

Higher application volumes
Lower signal quality
Unintended barriers to inclusion
Missed talent

What you’ll learn

How generative AI is changing candidate behaviour in job search and applications
Why many job ads are no longer fit for how candidates (and AI tools) interpret roles
How application volume, filtering, and AI tools are reshaping recruitment
The real risks and opportunities for inclusion and fairness in hiring
Practical ways to rewrite job ads for clarity, accessibility, and impact
How to improve your job descriptions using simple AI prompts

Who this is for

This masterclass event is designed for arts and culture talent leaders / hiring managers working in:

Museums and galleries
Theatres and performance organisations
Heritage and cultural institutions
HR, recruitment, management and operations
Senior leadership and / or workforce planning

(Please note that no technical knowledge of AI is required!)

What we’ll cover

What is actually changing in job search behaviour (not just hype)
How AI is affecting visibility, selection, and decision-making
What this means for inclusion and fairness in recruitment
Real examples of current, live job ads from arts and culture organisations
Practical rewrites showing how to improve clarity and impact
Simple tools and prompts you can use immediately

What you’ll take away

A clear understanding of how AI is reshaping recruitment
A practical checklist for improving job ads
Copy-and-paste AI prompts to help you rewrite and review job descriptions
A framework for making your hiring process clearer, fairer, and more effective

Format

Live online webinar
Includes practical examples and real job ad breakdowns
Interactive exercises and discussion
Q&A session at the end

This isn’t about adopting new technology for the sake of it. It’s about recognising how the hiring landscape is already changing—and making sure your organisation is prepared to respond in a way that improves clarity, fairness, and access to talent.

Meet Your Host: Ceri Sunu

This Masterclass will be led by Brabble's Founder and Lead Consultant, Ceri Sunu.

An ILM trained coach with a certification in organisational psychology and two decades' experience of training and development, Ceri has built a reputation for creating learning experiences which are memorable, practical and evidence-driven.

"One of the first things that struck me when I started working in the arts was how little attention was paid to the organisation as a workplace. The organisation I was working for at the time was artistically brilliantly, but massively behind in some of its business practices - particularly in regards to its people."

"For me, supporting organisations to bring their recruitment practices up to scratch isn't just about equity and inclusion - it actually has much wider consequences for the sector's long term sustainability as well. That's why we never look at recruitment in isolation, but help organisations to make sure that their recruitment processes both reflect and support their broader objectives artistically and missionally. I can't wait to see you at the Masterclass and to work with you to achieve your goals!"